So, who am I?...

Who am I?
An open letter to men and women who can't keep their weight off (or who can't lose it)...
From: Ivan Iniguez

I went from not doing any exercise in my entire life...

to now look to help others get into the best shape of their lives.


No gifted genetics of any kind and countless fad diets after, I figured science is straight up clear on how to lose fat and keep it off (no fancy or magical approaches…)

Now, I do this in a way that even when I thought it was “common knowledge, ” it seems like that’s not the case at all.


There are still influencers on Instagram, TikTok, and other social media who claim to have the real answer to losing weight and keeping it off, yet…

the only thing they do is give you BS information, pseudo-science, or some ‘magical’ supplement. 


Thus, making things way worse (and more complicated).


That’s why it took me 1 year to go from visiting nutritionists and coaches (who didn’t give me sustainable results and made me wonder what I was doing wrong)… to now knowing I don’t need to even stop eating the food I enjoy or starve myself to lose fat and keep it off (and neither should you if you want to keep the results). That was 10 years ago.

Now, I want to help you...

❌ Stop thinking about diets as something you do for a while and then hope you keep the results

❌ Not knowing whether you can say “Yes” to a social event because if you go you could lose all the progress you’ve had

❌ Get out of the idea that you need to go crazy low on calories, starve yourself or “eat clean” (whatever that means)…

❌ Not knowing what’s keeping you from losing those pounds and how to tweak your diet/training accordingly when you plateau.

That’s why when you know how to lose weight (as well as how long, and how much you need to lose), everything becomes way simpler – as it should.

You no longer have to guess or think that hopefully there’s a magic pill… or diets like keto or intermittent fasting to see results and sustain them.


In fact, it’s the opposite.


Once you know the same scientific principles on how fat loss actually works and how to do it for yourself, it’s a matter of how fast you want to progress.

To help you achieve that, I wrote a book called “Fat Loss On Demand”.  You have everything you need to make your next diet the last one you’ll need (all because it’s based on the science of fat loss).


And in case you’re wondering…


this is the exact same process I recently used (in October 2021) to lose a total of 23 pounds in 4 months. 


Would you like to get it?


Then simply click the button below and sign up to get a Free sample of the first 3 chapters from the “Fat Loss On Demand” ebook delivered to your inbox + some daily email tips that help you lose fat and keep it off.