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How many times have you seen or heard someone who (no matter the situation), it seems that there’s just one diet that is the answer to everything?

In my decade in the industry, I’ve seen plenty of them.

Whether it was that it worked for them as a miracle (that’s how it usually starts), it seems like they start quite literally to glorify that diet.

It’s not even rare to get them to the point where they see a particular diet as their new religion.

No matter what everyone else says, they are firm in their convictions that X or Y diet is the only way to lose fat.

But now, you should know that there isn’t any specific diet that’s “better” or “worse” when it comes to fat loss.

What worked for you won’t necessarily work for me, and unless I go through the process of knowing myself and asking the questions to see if I can do that particular diet, I should not expect to see results and keep them.

And the problem comes from different sources:

1) There are these false expectations around the internet about what’s possible or how fast it’s possible

Social media is responsible for this one.

If you see those guys or girls posing in a great shape at the beach, then you know what I’m talking about (some people are trying to bring the truth by recognizing they don’t look like that all year round, but it’s not enough and I can talk about that in the future).

The issue is that you start either comparing yourself with those physiques and telling yourself you want to look like that.

But can you really look yourself like that?

Just the fact that your genetics are not the same will make it impossible for you to look like someone else, regardless if you follow to the T what they eat and how they train (in fact, doing this is the recipe for disaster).

That’s why on the main website you visited that got you here I didn’t have a photo of myself or my physique… and not you know why.

But this is not the only cause of this adoration for diets

2) Personal experiences don’t equate to duplicate results

This is why I gave you the science of fat loss, not what worked for me.

Because no matter your age, your sex, how many diets you’ve tried in the past or your situation, when you follow the science of fat loss and put into practice this knowledge, you can be confident that you will get results.

Not only from a knowledge standpoint, but because you have a system and know 1) why things work 2) how to correctly assess your progress, and 3) where and how to tweak it so you keep making progress.

No guessing.

No stress of not understanding why you’re stuck or thinking lowering calories is the answer

No need to start wondering why you’re not losing fat and out of that worry start looking for fad diets that will only make things worse for you in the long term (plus, there’s no way to tell they will help you and you now know why).

It’s just a matter of following this system and (almost like magic), start seeing those pounds be gone and knowing you won’t gain them back again.

But my point is…

whatever approach ends up working for you, know it’s only applied to your personal situation.

The science of fat loss is the one constant thing here, but the way you do it has to be adapted to every situation (since everyone is different by nature).

And if you’d like to know where you can get more tips like this, then all you have to do is sign up below to get them daily delivered to your inbox:


Don’t become a religious about any diet… do what works best for you and see which one adapts better to your situation, knowing it’s nothing magical.

Ivan @ Fitnessthetic

How many calories do you need per day? Science says…

If you think that to maintain your weight you won’t be able to eat more and eat what you enjoy, let me show you a better way…

You may already know that you need a formula to calculate the calories you need per day, but…

you may think you need to give up some foods.

But even if you have the will to do it, you know that it won’t be that easy.

In fact, what would happen when you have the temptation of eating that food you enjoy?

The truth is that no one is 100% able to avoid some food for the rest of their lives…

and you don’t have to, either.

It’s not a coincidence that studies show that 95 out of 100 people who diet fail. They not only gain all the weight back, but in 3 years they gain even more weight than before.

But you didn’t diet to gain all your weight back… let alone add more of it. You want to stop having to hide your belly with clothes and proudly show your results.

But what if you’re able to not only eat what you enjoy every single day… but never have to stop eating them… while eating more and still being able to maintain your ideal weight?

Well, it’s possible.

To answer that question, you’re going to answer the question:

How do you maintain your weight? Or said in another way…

How many calories do you need to consume per day to maintain it?

Well, there are 2 ways to answer this:

  1. Whatever is the amount you’re eating per day, track on average how much you’re eating. 
  2. Use any of the formulas available to calculate your predictable maintenance calories. I use the Muller equation.

In either case, make sure you’re weighing yourself daily in the same conditions.

What do I mean by the same conditions? 

Preferably in the morning (you have an empty stomach), after going to the bathroom, and with the same number of clothes.

Take an average of your weight per week. If your weight hasn’t radically changed (it will fluctuate) for 2 weeks with the amount of calories you’re eating…

you’ve discovered your maintenance calories.

Just keep in mind that in many cases this is your predicted maintenance calories, yet you need to find out your actual maintenance calories.

In most cases, consider that you’d get better results if you do a reverse diet to get your metabolism to optimum functioning. This means, maintaining the same body with the possibility of eating more calories… sounds good, right?

There are more details that it’s hardly impossible to cover in here, so…

If you want to receive these tips every single day delivered to your email inbox, and answer some of your questions… you can sign up below: 



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